Less is More:

Keep your site, especially the home page, as simple as possible. This means keeping it uncluttered. The cleaner the page looks, the lighter the background, the easier the text is to read against the background, the better the site will perform. Any text on the pages should be broken up into easy to read paragraphs or bulleted points. Many people will be turned off by a long and dense block of text and will not take the time to read it.

Consistent Theme: Keep a consistent theme when you design your own website. This means having the same navigation menu on each page and having approximately the same background on each page. A consistent theme give the site a much more professional look and feel.

Optimize from the ground up: The best way to design your own website is from the ground up. This means knowing what keywords and keyword phrases are most associated with your product or service and then designing the site around them. Content is the main factor that drives traffic to your site and you can’t drive traffic if your site is not visible on the first page of the search engines. Having your main keywords and phases blended in naturally in the text in your homepage will do wonders for your search rankings. You must do the research and learn what the best keywords and phrases are as they relate to your product or service. As your build and test your site, you will quickly discover that optimization is best done through natural use of keywords in the text across all the pages of your site.

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